When the summer heat rises, so do your opportunities.
For restaurant, beauty, and retail business owners, the season brings more than just an uptick in customers looking to cool down—it’s also the perfect time to build loyalty that lasts well beyond the warm weather.
In this blog, we’ll explore why summer is the golden window to roll out a membership points program, and how you can easily set up one using your POS system.
Why Loyalty Programs Work—And Why Now Is the Time
- Loyalty drives revenue.
Harvard Business School found that a successful membership program can boost customer lifetime value (CLV) by 15% to 25% by turning one-time buyers into loyal customers. - Customers want rewards.
According to a Nielsen survey, more than 65% of consumers prefer shopping with businesses that offer reward points and exclusive deals. This is especially true in service-driven sectors like food, beauty, and retail—where experience and repeat visits matter most. - Summer is a prime opportunity.
With higher temperatures come more frequent outings. People are constantly seeking cool treats, refreshing makeovers, and seasonal essentials. These high-touch moments are your chance to turn casual visits into lasting relationships.
Why Summer Is the Perfect Season to Launch a Loyalty Program
☀️ 1. Higher Traffic
From chilled drinks to breezy styles, summer naturally drives more people through your doors. With more visits come more chances to convert them into loyal members.
☀️ 2. Elevated Experience Expectations
Customers today don’t just want a service—they want to feel special. A loyalty program with exclusive perks offers a sense of VIP treatment that keeps them coming back.
☀️ 3. Habit Formation
Summer is a season of routines—make visiting your store one of them. A well-executed loyalty program encourages repeat behavior that can carry over into the slower seasons.
How to Create a Summer Loyalty Program with Your POS System
Here’s how to set up a winning loyalty program in just a few steps:
✅ 1. Make It Easy to Join
Lower the barrier for entry. For example, customers can automatically become members after:
- Spending $30 in a single visit
- Visiting your store three times
The goal? Get more customers into your membership funnel without friction.
✅ 2. Reward Every Purchase
Keep it simple: $1 spent = 100 points.
With uServe POS, points are automatically calculated and printed right on the receipt. No manual input. No confusion.
You can set redemption milestones (like 500, 700, or 1000 points) that unlock:
- Discounts on future purchases
- Summer-themed gifts
- $5 instant cash coupons
These rewards encourage faster returns—and higher average spend.
✅ 3. Add Member Tiers to Maximize Engagement
With uServe’s POS system, you can customize:
- Point multipliers for different tiers
- Special discounts for VIP members
- Exclusive offers based on spend level
This gives customers a reason to level up—and keep spending.
Smarter Tools = Smoother Operations
With the right POS system, running a loyalty program is not just easy—it’s automatic:
📊 Real-Time Tracking
The system handles all tracking—from point accumulation and tier status to reward redemption—so you never miss a beat.
⚙️ One-Click Setup
Adjust reward rules, point ratios, and new offers from a clear and intuitive backend. Launch a new campaign in just minutes.
📈 Customer Insights
Access data like visit frequency, transaction volume, and eventually even customer preferences—helping you refine your strategy over time.
Don’t Just Sell. Build Relationships.
This summer, give your business more than just a seasonal boost. Use a smart loyalty strategy to:
- Keep customers coming back
- Earn word-of-mouth referrals
- Grow your revenue long after summer ends
Every iced drink, summer haircut, or seasonal splurge can become the beginning of a loyal customer relationship.
Want Help Getting Started?
We offer free consultations to help you find the right setup for your business needs.
📞 Call us at 888.885.8358
📩 Email us at leads@letsgoup.com
Sources:
- Harvard Business Review: The Value of Customer Loyalty
- Nielsen Consumer Loyalty Report, 2019
